Make products into core competitiveness

The development of a brand enterprise needs to go through three stages: the first is to make a good product, the second stage is to establish a brand, and the third stage is to inherit the culture. For now, in order to build a brand's core competitiveness, it is necessary to use products to show consumers. "At this stage, we emphasize the viscosity between products and consumers. In the process of moving towards the second stage, we pay more attention to the publicity of brand value. Consumers will only have brand recognition if they recognize the product. We are a successful brand when our value commitment is recognized by consumers," said Mr. Wang Wenqiang, the brand director.