Why can't a big country become a strong brand and a strong brand in the world? The competition of clothing enterprises is becoming more and more fierce, and Chinese clothing enterprises must move towards the era of internationalization, globalization and brand operation. Why can't Chinese clothing enterprises be used on the international stage? Speaking with the same voice? Are you all ready, Chinese clothing entrepreneurs? What exactly is the Chinese clothing enterprise? Some people think it is technology, technology is the front productivity; ; Talent; Channels; Funding and more. I think the core of Chinese garment enterprises is the optimal allocation of resources and the optimal integration of the industrial chain.

First of all, a high degree of unity in the brand concept. The unification and internationalization of national culture is the ideological guarantee of brand power. 1.3 billion people convey the same voice to the world: "China is a big country in clothing, but also a strong brand and a strong brand". Brand promotion has a unified caliber. Why do major national brands have no unified slogan in the face of international competition? How to resolve the contradiction between the greater interests of entrepreneurs and the greater interests of national brands as a whole? The nation should set up an enterprise model, actively guide the clothing enterprise to a healthy development from a macro perspective, and provide the correct public opinion orientation for the world.

Second, efficient integration of all links in the industrial chain. Due to the asymmetric distribution of clothing raw materials, textile technology, production bases, talent structure, capital operation, clothing information, etc., resources have not been optimally allocated, and the top priority is how to optimize the industrial chain. In terms of raw materials: the government conducts rational layout and scientific planning of the western region and main raw material bases, correctly guides the planting and cultivation of raw materials, builds a good market environment, and cooperates with peers to ensure the healthy development of the textile industry. In terms of textile technology: optimize the national key textile industry bases, such as reorganizing the resources of major textile bases in Guangdong, Zhejiang, Fujian, Jiangsu, Shanghai, etc., shortening the distance with raw material bases, and establishing point-to-point supply and marketing cooperation with raw material bases. In terms of talent education: reorganize and merge national textile colleges and clothing colleges, divide education according to the division of labor in the clothing industry chain, and divide professional textile colleges, fashion design colleges, clothing brand planning colleges, etc., with targeted Provide outstanding professional talents for the garment industry base. In terms of labor export: to establish point-to-point cooperation between provinces, regions, and large labor exporting provinces, the methods of setting up factories nearby and joint ventures can be adopted to fully integrate labor force and production factors. In terms of capital operation: promote the listing of large and medium-sized clothing enterprises, guide and encourage enterprise mergers, acquisitions and reorganizations, so as to expand the brand effect of large domestic clothing enterprises and enhance international competitiveness. In terms of informatization construction: introduce international excellent informatization talents, purchase international excellent technology, drive industrialization with informatization, and completely solve the current situation of backward informatization. In terms of management: accelerate the transformation of modern enterprise mechanism, from family business to business family. Through the in-depth integration of the upper, middle and lower reaches of the industrial chain, the rapid operation of logistics, information flow and capital flow of the garment industry will be accelerated.

Third, take the road of economies of scale. China's clothing production scale is relatively large in the world. How to deeply integrate and quickly improve efficiency is the key. Emancipate the mind, improve the economic system, develop a new model of the clothing industry, accelerate industrial upgrading, and rapidly transform from extensive to centralized. The combination of benefits will realize the transformation from industrial clustering to industrial internationalization.

In a word, the vitality, combat power and willpower of the national brand are the core competitiveness of Chinese clothing enterprises, and the scientific and efficient development of the national brand can truly guide Chinese clothing enterprises to the road of brand power.